About Ricey Runs
Meet George Rice, your Jersey running coach.
Ricey Runs Coaching is built around one simple belief. Good running comes from consistency, confidence and a plan that fits real life.
Led by George Rice, a runner and online coach based in Jersey in the Channel Islands, Ricey Runs helps athletes of all levels train with purpose. That might mean preparing for your first start line, chasing a personal best, returning from a break, or building a healthier relationship with running for the long term.
Your coach
Experience you can trust
George brings a rare mix of personal performance, formal sport education and practical coaching experience. As an athlete he has progressed from local racing to representing Jersey at the Island Games, earning medals on the road and the track.
- Island Games10,000m silver and half marathon bronze for Jersey
- QualifiedLeadership in Running Fitness, and a Level 3 Extended Diploma in Sport and Physical Activity
- Coaching5+ years coaching runners through personalised online training
- Still racingPersonal bests of 2:26:44 for the marathon and 67:59 for the half, built on years of consistent, structured training
Learned the hard way
The mistakes George helps you avoid
He has made every one of these himself, and coaches so you do not have to.
Too much, too soon
Building up faster than your body can absorb.
Easy days run too hard
Turning recovery runs into another hard session.
No real structure
Running regularly, but without a plan behind it.
Generic plans
Following a schedule that does not fit your life.
Ricey Runs coaching combines personalised programming, regular feedback and modern online coaching tools. Sessions are built around pace, heart rate and effort, so you always know the purpose of your training.
What matters
More than fast times
Ricey Runs is not just about fast times. It is about helping you understand your training, stay accountable, avoid common mistakes and enjoy the process of getting better.
Every athlete is different, so coaching is personal, adaptable and built around your goals, lifestyle, experience and current fitness.
A wider team
Part of the Endurance Coaching Crew
Ricey Runs is connected to a wider team of coaches who share the same goal, helping athletes reach their potential through supportive, individual 1:1 coaching.
You get George's personal guidance, backed by a broader coaching community with a shared passion for endurance sport.
Read what athletes sayOne run at a time
Whether you want to finish your first race, run further than before or break a long standing PB, Ricey Runs gives you the structure, support and belief to move forward.